Before I begin, if you don’t have a business name or website yet, here’s a fun list of things to do before you worry about visitors.
And without further ado….
- Learn and insert your keywords onto every page.
- On every page, give a clear description (one sentence) of what your business is about.
- On your home page, clearly cite the benefits and features of your services/products.
- Place static or floating share buttons on every page.
- Update your content regularly.
These are the words most people will type into a search engine when they are looking for services or products similar to yours. You need to know which words they are most likely to type so that when they search for them, they will find you.
Look up your job title on Google Adwords. From the search results, completely ignore the keywords that relate to anyone looking for your job; you want to promote yourself, not hire someone. Now look for the words that have a medium or small level of use by your competitors. Find the 3 with the largest number of searches, and mix those words into your content. It takes a bit more work than this, but it’s a good start.
2. A clear description
If I were standing in front of you right now and asked you what you do, could you tell me in 1 sentence? Could you tell me in 2 words? People find your site, for whatever reason, and you only have 20-30 seconds to catch their attention before they leave. Will they know what you offer within those 20 seconds?
In those same 20 seconds, will visitors learn the benefits of hiring you/buying from you? What can you offer that no one else can? How can you meet a specific need? What will you give me, the visitor?
What are the distinctive features of your service/product? Is it bio-degradable or is it a loud pink color? Does your counseling session run for 70 minutes instead of 60? Does your editing come with 3 free reviews?
If you are an addictions counselor and Johnny has just made it past the 600lb. mark, you can bet your *** that Momma is going to start searching for something more than her blistering tongue. Let’s say she finds you through her online search but she can’t find a way to send Johnny the information because she hasn’t quite learned how to cut and paste a URL (God bless her). If you have a share button on every page she reads, she’ll have no problem emailing him the links or, if she’s a manipulative momma, blast up her Facebook wall with them.
This is really important! Search engines can tell when you’ve updated your pages, and they factor that information into how high up the ranking system you go. The easiest way to do this is to keep a blog and to write a post at least once a week.
There are many more additions you can make to boost your business site, but I don’t want to overwhelm you just yet. At least take care of these 5 and subscribe to our blog — so that you can know when we post steps 6-10.