I put up a Listly list recently on the benefits of the app, and I was delighted with it. You can see it here. Being the
nosey curious type, I tracked down Nick Kellet, Listly’s cofounder, who graciously donated his time to tell me the story behind its success. The conversation would have been a lot faster had we recorded it, but I do love my typed words.
Listly’s founder, Shyam Subramanyan, put feet to his notion of creating a simple way for publishers to share interactive lists — he created the company and the product and put it online. Meanwhile, Nick was focusing on something completely different when he started thinking about how helpful it would be to have good online lists. Nick found Listly while he was researching the idea, and despite the presence of Listly’s competitors, he liked the layout and functionality of Listly the most. Now a dynamic duo, Shyam carries the torch of vision and direction, while Nick develops and executes the business and marketing end.
Thanks to crowdsourcing, community sites like Wikipedia are possible through the submission and editing of many users. Listly works the same way, in that users can add to a list, vote up or vote down, comment, share and add links.
- add approx. 5 times the interaction of a normal post (if you have followers to being with).
- can be added to by their readers.
- are free to create and embed.
- stay current, thanks to their interactive features.
- keep your info-snacking, channel-hopping, multitasking, speed-reading visitors on your site.
- can be shared on other social media sites.
- have SEO value.
- can benefit online magazines’ community efforts.
- build community.
- encourage crowdsourcing.
- make your blog look busy and engaging.
- can be used to invite sign-ups.
- add listening value.
- create interactive, user-generated content.
And that’s not all.
Listly has bigger dreams than just showing up on your blog.
-Listly is ranked #97,834 in Alexa’s traffic rank and climbing rapidly. (If you enter your own URL and compare results; that should impress you.)
-Nick and Shyam are working on making interaction easier all the time, and their goal is to have creators, curators and sharers choose their app first.
-They hope to localize the app so that travel sites and local papers can promote favorites.
-Listly is already used in many other countries like Denmark and Serbia.
-Translations are coming.
-Lists and content can be sponsored.
-Users’ data can lead to targeted ad sales.
All in all, this is proof of what can happen when someone has the unction to see his idea through to completion, so dust off your ideas and run with one.