What’s worked for me?
- Define your niche
I have a few sites, and by far, the site that has the most visitors on a daily basis is http://ductapegirls.com. Why? Because it is focused completely on the subject of duct tape crafts. When all you talk about and post pictures of is duct tape, there are no distractions for the search engines. Someone looks for duct tape crafts and they find us straightaway. It helps that we have a good niche.
- Talk about your niche a lot
We promote our duct tape crafts, blog about our crafts, post photos of them, give tips on how to use duct tape, etc. The more you talk, the more likely it is you’ll be found.
- Tag every single image you have with your keywords
If you’re, for instance, a family photographer, tag your images with those words and more. It won’t bring you to page one of Google, but a lot of people are looking for local business, so add your location and you’ll have a fairly good chance of being found.
- Blog or post regularly
I blog or post something approx. every 3 days to my websites. On my copywriting site I’ve started to blog about my niche more than other topics, but I’ve only just started.
- Spend at least 15 minutes in the morning and at night on your social networks
I’m on my 3 Twitter pages, my 7 Facebook pages/communities, my WordPress site, my two websites, Pinterest and LinkedIn.
Get active on Twitter
I try to retweet at least 3 Twitter updates from other people each time I’m on. I respond to another 3 general updates to interact personally with people. I post about what I’m working on from time to time to brand my name with my niche. I’ve also started participating in Twitter chats and have gained many followers and good connections though them. I’m even starting a bi-weekly Twitter chat on Wednesday with online connections.
I try to never post the same thing on my business pages as on my personal page so that friends will not “unlike” my business page. In the past I just posted witty quotes and links to things, but as per #mombizmondays recent chat about using Twitter, I have started to make the occasional post about what I’m working on so that people know what my business is. This brands me, so now, when someone mentions the needs for an editor or copywriter, my name comes to the forefront of friends’ minds.
- Don’t just post the same old blah
Be your awesome original self so that when people read your stuff, they know it’s you writing. You want to be known for whom you are, not just for what you do.
And that, my friends, is what has worked for me. No, I don’t have thousands of visitors, but I get enough to make my time worthwhile.