Dictionary
EXPLANATIONS OF THE MOST COMMON PUBLISHING AND MARKETING TERMS
Ad copy: Written advertising or publicity content
Articles: A nonfictional prose composition usually forming an independent part of a publication (as a magazine)
Author’s bio: A short summary of an author’s credentials and interests
Book cover design: Artwork or computer graphics or both for a book cover
Book illustrations: Artwork, pictures or diagrams that help make something clear or attractive
Brochures: A pamphlet/booklet, especially one containing descriptive or advertising material
Business communications: Visual or written content used to promote or relay information about a business and its products/services. Also refers to internal business communications.
Commercial photography: Photography of business products, headshots, etc.
Content marketing: The creation and sharing of content in order to engage potential consumer bases
Contextual advertising: Ads displayed on a user’s Web page based on the user’s viewing choices
Copy editing, basic: Correct grammar, punctuation, spelling, terminology
Copy editing, heavy: Copy editing that requires a greater degree of improvement than is average
Copy editing, substantive: Copy editing on a document that needs line-by-line repair
Copywriting: The use of words and ideas to promote a person, business, opinion or idea
Developmental editing: Correct content for organization, tone, level of detail, clarity and style
Developmental report: Evaluation and report on content, organization, tone, level of detail, clarity and style
Display advertising: Advertising that typically contains text, logos, images, maps and similar items
E-books: A book composed in or converted to digital format for display on a computer screen or handheld device
Editing: Preparing, assembling, altering, adapting or refining written content/directing the publication of
Email marketing: Directly marketing a commercial message to a group of people using email
E-marketing: See online marketing
English localization: See post-editing
Formatting: Organizing or arranging data and/or text in various file formats
Ghostwriter: A professional writer who is paid to write anything that is officially credited to another person
Graphics: Products of graphic art – pictures, illustration, computer images
Head shots: Photos of a person’s face
Indexing: Listing a book’s content according to page number, keyword or citation
Internet marketing: See online marketing
Jacket copy: Ad copy written for the back of a book cover
Logo design: To draw, lay out or prepare a design for a business’s logo
Mail-outs: A quantity of letters, circulars or advertising pieces that will be mailed
Marketing: The process or technique of promoting, selling and distributing a product or service
Media kit: A pre-packaged set of promotional materials distributed the media for promotional use
Online marketing/Web marketing/e-marketing: Marketing though online media channels
Photoshop editing: Creating or modifying photos on a display screen
Post-editing/English localization: Ensure translated text has its desired meaning conveyed appropriately
Proofreading: To read and mark correction in content — the final stage of editing
Publications: Published materials
Publisher: A person or company whose business is the publishing of books, periodicals, software, etc.
Publishing: The activities or business of a publisher
SEO/search engine optimization: Optimizing online content so search engines find it easily
SMO/social media optimization: Optimizing online content so social media users find it easily
Social media marketing: The process of gaining website traffic through social media sites
Submission guidelines: Guidelines a writer/artist/photographer must follow when submitting content
Transcription: Transcribing/making a copy of dictated or recorded matter in longhand or on a computer
Typesetting: The process of setting material in type or into a form to be used in printing
Web design: To draw, lay out or prepare a design for Web pages
Web marketing: See online marketing
Web page copywriting: Advertising or publicity content written for the Web
Website editing/copy editing: Copy editing, headlining and layout of website content
